Coaching By Design
Approach How it works About Contact
Coaching for sports coaches

Character first. Culture always. Coaches who lead on purpose

I coach sports coaches to set a culture that lasts: clear values, strong character, and a team that holds itself "above the line."

Character first. Culture always. Coaches who lead on purpose.

Character
Who your athletes are becoming
Culture
The standard your team lives by
Leadership
How you show up as a coach
The approach

The foundation of everything I do.

Tactics change from season to season. Character and culture are what carry a team through wins, losses, and everything in between.

01

Character building

Who your athletes are becoming matters as much as how they perform. We build a coaching approach that develops integrity, resilience, and accountability on and off the field.

02

Culture setting

Culture happens whether you make it a priority or not. But as a coach, you have the power to set a culture that reinforces itself, creating the expectation of behaviors that drive your shared purpose and positive feedback loops that result in efficient, long-arc growth throughout a season.

03

Coach development

We all know what we know, and we know what we don't know. But have you created a personal support system to explore what you don't know you don't know?

How it works

Simple, clear, built around your team.

1

Trust

The capacity for learning and growth is parallel with our trust in others that there is space and opportunity for growth. Building trust always comes first.

2

Observe, Reflect, and Feedback

We will work with you to explore opportunities for growth and areas of insight.

3

Plan and Strategize

We will offer full support as you begin to integrate By Design Coaching into the culture of your team, program, or organization, creating strategies and scaffolding for successful implementation and clear benchmarks as you begin to integrate, observe, and rework.

Marc Reynolds
About me

Hi, I'm Marc Reynolds.

My coaching philosophy grew from three experiences: a childhood of fiercely competitive mixed-team games with my brothers and my dad, a football culture steeped in a high expectation of excellence and tradition at Daniel Hand High School under Coach Filipone and Coach Sakula, and lifelong mentorships in nature-based connection and character-focused coaching, including Eric Becker, who builds character and deep human connection in the Hand football program. I've woven them into a pedagogy and practice that has inspired and ignited students in the science classroom, on the land, and as a coach from Connecticut to Virginia to New Mexico.

My purpose is clear: learn and reflect on your own story as a leader, lead with your authentic uniqueness, and embed character attributes into every participant relationship and every aspect of your coaching.

All sports players have coaches, mentors, guides, and supporters. How often do we provide the same guidance for our sports coaches? It is time we prioritize the same support systems for our leader coaches.

Work with me

Ready to build a culture that lasts?

Let's talk about your team, your goals, and what a character-first culture could look like for you.

Book an intro call
marc.reynolds517@gmail.com
© 2026 Coaching By Design · Marc Reynolds
Character first. Culture always.